Digital Marketing Playbook – Tools & Strategies to Grow Your Business – Webinar 11/9/22

Watch this webinar to learn how to increase your marketing efforts to save time and money to help you get a competitive edge.

An entrepreneur’s life is busy! Beyond the running of the day-to-day operations, an entrepreneur must spend time and resources to promote their business and connect with various audiences to stay competitive and grow.

Now more than ever, business owners must stay agile and efficient to optimize their marketing budget and respond efficiently and effectively in a constantly changing environment.

Join this webinar to discover how to simplify and automate your marketing efforts, saving you time and money. Learn how to build a digital marketing playbook, including tips and strategies for developing processes, managing tasks, building a team, and leveraging technology that can help you grow your small business.

Key learning outcomes:

  • How to create a simple but effective marketing playbook to help manage and grow your business. [Guide and Template included]
  • How to build a marketing team on a limited budget
  • How to automate marketing tasks to save time and money.
  • What digital marketing tools are available to improve collaboration and efficiency as you manage your marketing initiatives – social media, email marketing, blogging, and more.
  • How to acquire the digital marketing skills you need to manage your brand successfully.

Key Topics:

5:52 Presentation Starts

9:02 Trends and Considerations

11:43 Marketing Playbook Intro

13:17 Digital Marketing Management

16:42 What is in a Digital Marketing Playbook

26:57 Getting Started

29:46 Developing a Sales and Marketing Process

48:25 Digital Marketing Playbook Scenario

This event was hosted by:

IDEA Mississauga, Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance.  905-615-4460 @IDEAmississauga –  Instagram | Twitter | LinkedIn | Facebook