Do Or Die Marketing In The Age Of AI And Automation – 09/25/24

In an era where technology is evolving at the speed of light, staying ahead isn’t just an advantage – it’s a necessity. Early adopters will have a significant leg up.

Do or Die: Marketing In The Age of AI & Automation is a cutting-edge discussion designed for forward thinking business owners and entrepreneurs who are ready to effectively leverage the power of AI and automation to future proof their businesses.

Presented by Dorothy Vernon-Brown, a seasoned entrepreneur, marketing automation strategist, writer, and advocate for marketing technology and  innovation.

This easy to understand session is your gateway to dramatically improve your marketing efforts and performance without the overwhelm. Dorothy will shed light on what AI and automation means for businesses now and in the future  and will explain concepts like large language models (LLMs), prompt engineering and share specific examples of how to apply them to elevate your marketing.

You will discover:

1.   How AI and automation are reshaping consumer behaviours and expectations and why they are indispensable to your marketing toolkit.

2.   A prompt engineering framework for getting the best results from generative AI

3.   How to stay ahead of the curve, anticipate change and adapt your marketing strategies to maintain a competitive edge

4.   How to deliver personalized marketing messages at scale, enhancing client engagement and loyalty

5.   How automation can streamline your marketing processes, from lead generation to client  follow-up thus reducing manual intervention and error. 

6.   The ethical implications of using AI in marketing and how to use these technologies to build trust with your audience.

This event is presented by IDEA.

IDEA Mississauga, Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance.  ideamississauga.ca  905-615-4460 IDEA@mississauga.ca @IDEAmississauga –  Instagram | Twitter | LinkedIn | Facebook  

RECENT RECORDINGS: