Digital Marketing: How to Use YouTube for Your Business – Webinar 12/8/21

This webinar covers how to create a well-structured video content to maximize the use of YouTube for your business.

YouTube is a great platform that provides a variety of ways to tell your story and connect with audiences through video.

Join the webinar as it covers:

  • Is YouTube right for your business?
  • How to structure your video?
  • How to brand your YouTube channel?
  • Vlogging & Live Streaming
  • What’s new with YouTube and other key features


  • Sayyeda Ebrahaim

Sayyeda has an entrepreneurial spirit, after completing her Bachelor’s degree in Sociology at York University, she alongside her sister opened Toronto’s first Chai Shop. She established and maintained the business’ online community through social media outreach and digital advertising. She has had hands-on experience working with the Toronto Digital Service Squad during the pandemic and can vouch for the incredible work they’ve done to improve her digital presence.She is a Digital Main Street- Digital Service Squad Member in Mississauga representing the Streetsville area. Her area of expertise is in content creation, social media management and re-targeting campaigns. In her spare time she enjoys re-purposing old or unused furniture and spending quality time with family.

To learn more about the Mississauga Digital Main Street Program, visit


  • Is YouTube Right for your business? (0:08:48)
  • Content Ideas and Video structure (0:11:25)
  • YouTube Branding Checklist (0:17:08)
  • Live Streaming (0:22:30)
  • Fun Features and Tools (0:31:50)

This event was hosted by:

Mississauga Business Entrepreneur Centre (MBEC), Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance.