Digital Marketing: How to use TikTok for your small business – Webinar 1/19/22

This webinar will give you tips and key features on how to use TikTok like a pro.

In this session you will learn how to use this emerging platform to build your online brand, reaching new potential customers and driving traffic to your website.

This session will cover:

  • Ways small business are successfully using Tiktok
  • How to use key TikTok features
  • Popular content ideas for businesses
  • 3 E’s to consider when promoting your business on TikTok


  • Emmanuela Okon

Emmanuela Okon is a recent graduate from the University of Toronto Mississauga were she obtained a Bachelors of Arts degree in Communication Culture and Information Technology. She is a Digital Main Street- Digital Service Squad Member in Mississauga representing the Cooksville area. Social media is nothing new to her as she has leveraged and use multiple social media platforms like Instagram, FB, Pinterest and TikTok for the past few years. Her area of digital expertise include digital tools and technologies like Shopify, Instagram, and WordPress. A fun fact about about Emmanuela is that she runs a small business of her own called E’s Element. She enjoys planning social media content.

To learn more about the Mississauga Digital Main Street Program, visit

Key topics covered include: 

  • Why is Tik Tok important for your small business 10:22
  • How to optimize Tik Tok 13:14
  • Tik Tok Content Ideas for your Small Business 19:07
  • 3 E’s to Consider 29:02
  • Demo 35:32

This event was hosted by:

Mississauga Business Entrepreneur Centre (MBEC), Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance.